NTS and CalMac join forces to promote Scottish tourism

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NTS and CalMac join forces to promote Scottish tourism
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02 August 2007

The National Trust for Scotland (NTS) and Caledonian MacBrayne (CalMac) are delighted to announce a new strategic partnership to attract visitors to some of Scotland’s most beautiful islands.

The two organisations have similar target audiences and recognise that joint promotional initiatives will help to attract more families to the islands from Scotland and from further a field. CalMac sails to 24 destinations on the west coast of Scotland including Canna, Mull, Iona and Arran – all of which are either owned by NTS or have an NTS property on such as Brodick Castle on Arran.

This new partnership, which will last for one year initially, also includes support for the forthcoming photography exhibition – Canna: Living Island - featuring new work by contemporary Scottish photographer Colin Prior alongside archive material from the Canna Collection.

Henk Berits, NTS Director of Marketing, said: ‘We are delighted to be working in partnership with CalMac, as together we can create more awareness of Scotland’s natural heritage. CalMac fulfil a lifeline service to so many remote and beautiful places in Scotland and this partnership will bring benefits to both organisations, to local communities and to those who want to enjoy the islands and coastal destinations’.

Lawrie Sinclair, Managing Director of CalMac Ferries Ltd said: ‘CalMac has established a number of key partnerships with other organisations over the last few years as our marketing strategy has evolved. I am delighted that the National Trust for Scotland has come onboard to further strengthen our portfolio of collaborators. The Trust’s aims and objectives sit nicely with our own strategic aims and given the coincidence of our geographical operating area, this is a perfect fit which will be of significant mutual benefit going forward.’

Contact details:
For further information contact John Hollingsworth, NTS Corporate Communications Officer on +44 (0) 131 243 9349, email jhollingsworth@nts.org.uk

Note to editors:

The National Trust for Scotland (NTS) is the conservation charity that protects and promotes Scotland’s natural and cultural heritage for present and future generations to enjoy. Visit www.nts.org.uk

CalMac and Caledonian MacBrayne are trading names of CalMac Ferries Limited. For further information on the contents of this news release, please contact Hugh Dan MacLennan, Head of Communication and Customer Care, CalMac Ferries Ltd.

T: 0776 435 4021 E: hugh.maclennan@calmac.co.uk. Visit www.calmac.co.uk

CANNA: Living Island
Photographs from the Canna Collection with new work by Colin Prior
10 August to 20 October 2007 at No. 28 Charlotte Square, Edinburgh
Free admission
Press view: 11am, Thursday 9 August 2007

Sponsored by CalMac

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Caledonian MacBrayne and CalMac are trading names of CalMac Ferries Limited (SC302282)