For the first time ever, ferry operator Caledonian MacBrayne has launched a major part of its 2008 Spring campaign in SPT’s Underground Stations in Glasgow.

From this weekend, passengers travelling through Hillhead, St. Enoch and Buchanan Street stations in Glasgow will be met with a range of messages and creative treatments designed to encourage them to visit the Clyde and Hebridean islands on a CalMac ferry.

CalMac’s Marketing Manager Susan Paterson said: “Given the importance of the Central Belt in terms of CalMac's potential market, this is a key part of our marketing effort this year. Buchanan Street, Hillhead and St. Enoch stations are the busiest in the Glasgow Undergound network, with over 600,000 passengers passing through them each month. For the next six weeks, the ticket gates will be branded with our campaign features, and people will enjoy some spectacular views on double-sided hanging banners and floor vinyls. We also have a series of panels adorning the escalators in both St. Enoch and Buchanan Street, and we have cross-track banners at Buchanan Street and Hillhead. We'll have sales promotion agents handing out leaflets at the locations for the next six weekends."

“The Glasgow Underground campaign highlights some of the spectacular scenery around the CalMac network with teasers such as: Is it Barbados, is it St. Kitts, is it Nevis? No, It’s Harris; or: Is it Malta, is it Antigua, is it Corsica? No it’s Barra. People passing through the ticket gates will be met with the message “Where would a CalMac ticket take you?”

“This is the first time CalMac has conducted part of its annual advertising campaign in Glasgow Underground stations, and I’m sure it will be very popular with people travelling. It’s a very eye-catching campaign and I’m sure it will encourage more people to take a trip to the Clyde and Hebridean Islands.”

Ends

For all enquiries about the contents of this News Release, please contact Hugh Dan MacLennan, Communications Director, Caledonian MacBrayne. Tel: 0776 435 4021; e-mail hugh.maclennan@calmac.co.uk.

Caledonian MacBrayne and CalMac are trading names of CalMac Ferries Limited.

Issued: Friday, April 25, 2008 : 0900