The new CalMac website goes live
CalMac's website has had a facelift.
Welcome to the new look site. We have listened to your feedback and the design has been refreshed for an enhanced customer experience with information displaying better across devices, including mobile phones and tablets.
As well as a refresh to the visual design, the content has been restructured to make information such as timetables, destinations and events easier to find and an interactive map has been introduced as a new feature to provide an overview of the network's routes and destinations.
Putting customers at the heart of what we do
Commercial Director Cathy Craig, sponsor for the project that is responsible for delivering this series of improvements, said: "This investment is part of a phased approach taking place over the coming months to deliver enhancements across all online CalMac customer facing devices. The refreshed design and structure of the website is the first stage of a number of planned upgrades, resulting in it being easier to use and displaying better on mobile devices.
"These enhancements are a result of listening to our customers' feedback and in response to the Scottish Government's Digital Strategy, which is to provide a high quality, inclusive, continually improving service that is responsive to local needs."
"An online user experience with improved usability, navigation, content, messaging and multi-device compatibility all benefits the online customer experience and better positions us to help deliver key elements of our ticketing and reservation objectives over the coming year. The new site also supports our longer-term commercial ambitions to increase online revenue by providing the digital customer with more opportunities to purchase CalMac and partner products and services."
By the end of 2015, in alignment with the roll out of RET pricing and enhanced on-line ticketing and reservation capability, we will have:
- improved online functionality that offers opportunities for CalMac to sell and communicate with customers effectively
- improved website functionality for customers, offering the ability to reserve and buy advance tickets
- improved functionality on mobile phone applications, providing the ability to purchase a ticket and present it electronically for travel in line with the Scottish Government's vision that 'all journeys on Scotland's bus, rail, ferry, subway and tram networks can be accessed using some form of smart ticketing or payment.'
We are committed to improving customer services and you'll see further enhancements over the coming months.
We hope that you're enjoying your visit to the site and would love to hear what you think.
Why not drop us a line? You can contact us by emailing: firstname.lastname@example.org