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Group Communications Director

Role Profile  - Group Communications Director

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No Agencies Please

Reports to:

DML Chief Executive








Location / travel:

Based in Gourock with regular travel across group networks

Date Advertised3 July 2019
Closing Date17 July 2019


The recruitment Information Pack is designed to provide you with as much information as possible, relevant to the role and the recruitment process. DML is an equal opportunities employer; as such our selection processes are designed to promote equality of opportunity for all. If you have any further queries, please contact HR Services by e-mail on or by telephone on 01475 650144

With over 160 years' experience, DML is one of Scotland's longest and continually running businesses, and one of Scotland's largest logistics companies. A multi-award winning ferry operator, harbour and ship management specialist, it employs around 1,500 people with an annual turnover of approximately £200 million. It transports more than five million passengers annually and operates 25 ports within the UK. Recent successes include securing the £1 billion, eight year, Clyde and Hebrides Ferry Services Contract from the Scottish Government, and a £1 billion, 35 year, concession to run Marchwood Military Port, the UK's busiest military port on Southampton water. 

The company's mission is to provide transport and infrastructure services to communities, supporting the aims of the Scottish Government and to make a commercial return to our shareholder, the Scottish Ministers.

The vision of DML is to continue to grow as a recognised leading outsourced, international transport infrastructure and logistics services group.

Our current largest subsidiary company is CalMac Ferries Limited (CFL). CFL is the UK's largest ferry operator in terms of ships and destinations served and one of the largest transport operators in Scotland. It is a multi-award winning ferry and port operation and ship management specialist providing essential lifeline services and logistical support to island and remote communities. 

For more information please visit

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Benefits of a career with DML

  • A rewarding career

  • A competitive salary and benefits package including healthcare and car allowance

  • Excellent training, development and career progression

  • 37 days annual leave ( inclusive of public holidays ) 

  • Potential to work anywhere in the company's network.

  • Staff travel pass for yourself, spouse/partner and dependents

  • Final salary pension scheme

Role Overview

The purpose of the role is to provide strategic communications and engagement advice to the DML Chief Executive and the Executive teams of DML group companies; to develop communications strategies in support of the company vision, mission and objectives and to lead the successful implementation of those strategies across all areas of the business.  The scope of the role includes engagement and communications with customers, clients, media, local and national stakeholders and employees. 

Functional Responsibilities/Key Tasks

External Stakeholder Engagement and Strategic Relationship Management

  • Advise on effective communications strategies for the company to make it more able to manage strategic change while maintaining excellent relationships with key partners 

  • Working in support of the CEO, MD(s), Executive and senior leadership teams, build key influencing strategies on the future Direction of the company, in line with its strategic direction and to secure and maintain partner and stakeholder support 

  • Support the Director of Community and Stakeholder Engagement in developing and maintaining excellent relationships at a strategic level with a range of key stakeholder partners e.g. Scottish Government, Transport Scotland, UK Government, Local Authorities, Political Parties, Community Board  

  • Provide highly effective engagement and liaison communication strategies with identified strategic key stakeholder groups 

  • Provide advice to the Board, Executive and Senior Leadership teams on new and emerging political and partnership issues, by creating effective communications strategies to maximise opportunities from this or mitigate exposure from it 

  • Assist with the preparation of key communications materials as required 

  • Ensure the company's external communications strategies work to exemplary level in dealings with strategic partners and stakeholders.  

  • Contribute positively through engagement with partners and stakeholders to secure, maintain and enhance the reputation of the company as it pursues the delivery of its objectives 

  • Promote and develop the company's reputation through positive engagement with key partners 

  • Contribute positively to the company's corporate image, brand and reputation both internal and external through engagement and communications strategies 

  • Manage company relationships with media outlets and positively influence content of relevant associated news 

  • Effectively manage targeted company communications campaigns and assist with the design of their content 

Customer communications

  • Advise the business on best practice customer and stakeholder communications during periods of disruption.  This will include islanders, leisure travellers, commercial customers such as hauliers,  community groups and local and national politicians

  • Work collaboratively with colleagues across the business, and in particular the Integrated Operations Control Centre, to develop best in class customer communication strategies, leveraging new technologies and optimising the use of appropriate social media


Internal Engagement and Communication 

  • Lead the development and delivery of an internal corporate communication, engagement and knowledge management strategy in support of company strategies and plans 

  • Work in partnership with IT and HR colleagues to introduce new communications technologies and channels to improve employee engagement 

  • Ensure internal engagement and communications has a high impact in keeping staff groups informed, engaged and inspired to achieve the company objectives

  • Design and develop processes to ensure that staff can offer positive contributions to how service delivery is achieved 

Skills, Qualifications & Experience

  • Ideally a member of an accredited professional body within the field of engagement and communications 

  • Recent and relevant experience of working within a strategic level environment, dealing with engagement and communications within their responsibility portfolio 

  • Experienced in dealing with complex organisational and Government policy related issues that require engagement, communication and relationship building skills to manage them 

  • A good understanding of Marketing Communications, ideally in a similar environment

  • Experience of the transport sector would be an advantage but is not essential

  • Educated to degree level in a related area, with a strong background across organisational communications 

  • Able to demonstrate a strong record of achieving positive outcomes through delivering services in engagement and communications to strategic level within organisations

  • Possesses good experience of working within a public service context and dealing with strategic level sensitive information

  • Excellent communications and inter personal skills

  • Leads, involves and motivates others

Personal Qualities and Attributes

  • Committed and able to develop self, individuals, teams and others to improve organisational effectiveness 

  • Committed to excellence and leads others to achieve high performance 

  • Ability to prioritise own workload and work on own initiative 

  • Recognises the political impact of actions 

  • Acts as a positive role model of the company values of Safety, Results, Passion, Teamwork, Trust and Bravery


Our Nine Key Competencies are:


To ensure that we will lead and motivate others to enable them to contribute to the best of their ability.

Decision Making and Judgement
To ensure that we weigh the pros and cons of each decision point and take the decision which best meets the objective in hand. 

To ensure that we work together to deliver the best we can achieve and our business goals.

Building Capabilities
To enable everyone to do their job and ensure that our staff are ready for the next step if the opportunity arises.

Work Planning
To ensure that we work in an effective and efficient manner. To ensure that we have the ability to adapt and change plans as the requirements of the situation change.

Drive for results
To ensure that we have the energy into achieving results and to take action to exceed goals and expectations.

To ensure the safety of ourselves, our teams, our customers and our visitors.

Customer Focus
To ensure that we anticipate, meet and exceed the needs and expectations of our customers; both internal and external.

Creative Thinking
To encourage all staff to think of new or innovative ways of working to help the organisation continually improve.

The Selection Process

Online Application

Please ensure that you complete the on-line application as fully as you can as well as submitting an up-to-date CV. It is important that you demonstrate how you meet the criteria outlined within the Job Description. 


We will evaluate your suitability for the role by assessing your qualifications, skills and experience. 


To ensure you are in the best position to perform to your highest standards during our selection process, make sure you review the competencies outlined in the Job Description and have prepared examples of times you have successfully demonstrated these behaviours in the past. 


Should you be successful, your offer will be subject to the successful completion of a 6 month probationary period and the provision of two satisfactory references.


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