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Promotor:This contest (“Promotion”) is organised by Caledonian MacBrayne, located at Ferry Terminal, Gourock, PA19 1QP (“Promoter”).
Caledonian MacBrayne and CalMac are trading names of CalMac Ferries Ltd.
2025 CalMac Ferries Ltd (CFL). All rights reserved. Material and Terms and Conditions must not be reproduced in any form without permission from CFL.
Caledonian MacBrayne and CalMac are trading names of CFL. These names are used under licence from Caledonian Maritime Assets Ltd (CMAL). The lion rampant device is used by CFL with the permission of CMAL.
The Promotion is open to residents of the United Kingdom, aged 18 years or over. Employees of David MacBrayne Ltd or any of its group companies and their immediate family members are excluded from entering.
To enter, participants must submit an original photo, video, or written story depicting a past holiday experience that reflects joy, adventure, and connection on an island or peninsula serviced by Caledonian MacBrayne. The regions serviced by Caledonian MacBrayne are – Firth of Clyde, Southern Hebrides, Inner Hebrides, Skye, Raasay and the Small Isles, Outer Hebrides.
Entries must be submitted via Opens in new windowhttps://374611.tintpages.com/islandmagic between 12 January 2026 and 30 January 2026.
Each participant may submit up to one entry. Late, incomplete, or illegible entries will not be considered.
By entering, participants:
Confirm that their submission is their own original work and that they hold full rights to it.
Grant the Promoter a worldwide, royalty-free, perpetual, and non-exclusive license to use, reproduce, display, and adapt their entry (in full or in part) across any media channel for marketing, promotional, and editorial purposes, without additional compensation.
Agree that their name, likeness, and submitted content may be used in publicity related to the Promotion.
Entries will be reviewed by a panel of three judges appointed by the Promoter. Winners will be chosen based on:
Reflective of an island or coastal location serviced by Caledonian MacBrayne
Emotional impact and storytelling quality
Alignment with the brand’s values and aesthetic
The judging process is entirely subjective and conducted at the sole discretion of the Promoter.
All decisions regarding the winners are final and binding, and no correspondence will be entered into.
Five (5) winners will be selected in total – each winner will have shared a story, photo, or video reflective of at least one of the five (5) geographical regions serviced by Caledonian MacBrayne outlined in section 2.
If a region has insufficient qualifying entries, the Promoter reserves the right to reallocate or withhold that regional prize.
Each winner will receive return ferry travel for two (2) adults and one (1) car to their chosen destination on the Caledonian MacBrayne serviced routes, and island accommodation up to the value of £400. The prize value will differ by ferry route. One (1) ferry route must be chosen by the winner. Sailing times and dates and accommodation dates are subject to availability at the time of booking. Prizes are non-transferable, non-exchangeable, and cannot be redeemed for cash.
Winners will be notified via email within 10 days of judging. If a winner does not respond within 48 hours, the Promoter reserves the right to select an alternate winner.
The Promoter reserves the right to disqualify any entry that:
Contains offensive, illegal, or inappropriate material.
Infringes on the rights of others.
Breaches these Terms & Conditions.
The Promoter accepts no responsibility for:
Technical failures or delays in entry submission.
Lost, incomplete, or corrupted entries.
Any injury, loss, or damage arising from participation in the Promotion or use of the prize.
Personal data collected during the Promotion may be stored for a period of up to 12 months. If you are not happy to receive future marketing and special offer information, please advise us by sending a letter to:
Caledonian MacBrayne Marketing Department, Ferry Terminal Gourock, PA19 1QP or via an email to marketing@calmac.co.ukOpens in new window.
The Promoter reserves the right to amend, suspend, or cancel the Promotion at any time without prior notice.
This Promotion is governed by Scots law.
This Promotion is not sponsored, endorsed, or administered by any social media platform used to promote it.
The competition closes at 23:59 on 30 January 2026.
Graeme Johncock is the author and storyteller behind Scotland's Stories, with a passion for Scottish history and folklore. His goal is to help people appreciate their travels around Scotland more by sharing the stories behind real Scottish places in an accessible and entertaining way.
Sheila Gilmore is CEO of VisitArran & The Arran Trust. As a native of the Isle of Arran, she is very involved in community, being active on many village and island committees. Storytelling is a key part of island life and Sheila (not shy of telling a story herself) is very much looking forward to being on the judging panel for CalMac's Rediscover the Island Magic campaign! Sheila is a firm believer in partnership working, and has recently been nominated by her peers and awarded the Scottish Thistle West Region Tourism Individual of the Year, and the Outstanding Contribution to the Visitor Economy at the Ayrshire Business Awards.